Market Background and Positioning of Polyresin Crafts

Market Expectation

The views of the exhibitors are also different. Companies have expected sales in 2009 will shrink sharply.

2008 was good; however, the number of orders scheduled for delivery in 2009 has fallen by a third as customers try to clear their backlog. Exhibitors are considering lower or no profitability to maintain factory operations and take other cost-cutting measures. Nevertheless, companies still attach great importance to product development. An environmentally friendly toy model made of biodegradable polylactic acid plastic was exhibited at the exhibition. The toy, which teaches children to recognize the names of colors, was a hit at the show, but its use of "green" plastic made it 50 per cent more expensive than the average toy, keeping buyers away.

"When customers hear the price, they say, 'That's a good idea, but now's not the right time to buy.'"

Other eco-friendly products have also been popular with customers, such as a line of toy musical instruments in soy-based ink and simpler corrugated cardboard packaging that has been redesigned to make the toys' ABS plastic parts easier to recycle.

Generally speaking, the relatively large-scale and relatively mature toy companies in mainland China and Hong Kong are currently in good operating conditions. It's part of the Chinese government's policy of encouraging industry consolidation, which has so far hoped to see smaller, less-skilled players exit the market, particularly in southern China's Guangdong province.

Guangdong Qunxing Toys Industry Co Ltd, which makes a variety of plastic toys, said its sales rose steadily in 2008 and are maintaining that level of growth.

Branding its products in the Chinese market helps, as does developing export markets and providing in-house product design and other services. Although profit margins are shrinking, the company has developed new inexpensive educational toys, such as a language-learning tool for children that looks like a laptop, she said.

Home Decoration

The home accessories industry is growing, and the market potential is unlimited, which also brings vitality to resin products. In the age of highly developed material life and more spiritual life, life experiential marketing and the admiration of the overall home model have turned accessories from a role of a walk-on to a pivotal role. It can even be said to be the second protagonist. The popularity of home accessories is not only closely related to the improvement of the quality of life of citizens, but also influenced by the "light decoration, heavy decoration" advocated by the decoration design industry in recent years. Many citizens have reversed the previous traditional concept when decorating their homes. They no longer pursue overly complicated decorations, but pay more attention to the later soft decorations, including furnishings, fabrics, lighting, interior color matching, etc., which can not only show their individuality, but also can It is easy to increase the "taste" of the home through changes.

Home accessories break the boundaries of the traditional decoration industry, and recombine handicrafts, textiles, collectibles, lamps, flowers, plants, etc. to form a new concept. The types of home accessories have also changed from the previous single type to the current diversification. In terms of materials, there are fabrics, glass, ceramics, resin, iron art, etc.; in terms of uses, there are murals, candlesticks, lighting, dolls, etc. Home accessories also achieve the unity of functionality and decoration, in order to bring greater convenience to life, the unity of appreciation and practicality, in order to make our life more comfortable.

As the home accessories industry matures step by step, large-scale professional stores are gradually established. Beijing Chengyi Exhibition Center is the first professional home decoration market in Beijing, providing a professional platform for product display and circulation for home decoration manufacturers. According to Liu Shaoxin, general manager of the Art Exhibition Center, the Art Exhibition Center mainly gathers products from more than 70 production bases in the Pearl River Delta, Fujian, Zhejiang and other regions. In addition to the currently opened Shenzhen and Beijing markets, sales and logistics bases will also be established in Guangzhou, Shanghai, and Chengdu, so as to promote these home accessories brands to the whole country. In addition to art exhibition centers, some home furnishing markets have also realized that home accessories have become a hot spot for consumption, and are striving to build a professional home accessories sales center.

The home accessories industry is now in the initial stage of development, market circulation is still bound by traditional marketing methods, product prices are relatively high, and the major systems in the industry market are not perfect. Last year, the first China Home Decoration Industry CEO Forum was held in Beijing. Elites from the three major fields of accessories, furniture, and stores from all over the country gathered together to discuss the terminal channel construction of home accessories, and proposed to strengthen store terminals, and brand furniture. The three major countermeasures of supporting and gathering shopping malls have undoubtedly played a great role in promoting the home accessories industry.

Position

The home accessories industry is now in the initial stage of development, market circulation is still bound by traditional marketing methods, product prices are relatively high, and the major systems in the industry market are not perfect. Last year, the first China Home Decoration Industry CEO Forum was held in Beijing. Elites from the three major fields of accessories, furniture, and stores from all over the country gathered together to discuss the terminal channel construction of home accessories, and proposed to strengthen store terminals, and brand furniture. The three major countermeasures of supporting and gathering shopping malls have undoubtedly played a great role in promoting the home accessories industry.